Been waiting for a deal on these for a while. Cheapest I found previously was $58 @ jb solutions so from what I can tell this is the lowest price ever. Have a couple already and work really well via Homekit. many complaints online regarding poor connectivity with bulbs due to no hub & wifi only but haven't experienced any issues yet both via lifx app or with homekit. suspect if your router is a bit on the bad side & can't handle a lot clients then the lack of hub will cause a bit of a headache more so than it being an issue with the bulbs